Dumb It DownFood labels,
dumbed down.
Scan any snack. Get one answer for your kid, in plain English, plus a better pick if it's a skip.
📱 Coming soon to iPhone · Free
Scan any snack. Get one answer for your kid, in plain English, plus a better pick if it's a skip.
📱 Coming soon to iPhone · Free
Good to goToss it in the cart
SometimesFine as a treat
Skip itHere's a better swapIngredient lists are written for food scientists. We read them for you and tell you what actually matters for your kid's age.
Point your camera at the barcode, or at the ingredient list on the back of the box.
Good to go, Sometimes, or Skip it, with the "why" in words you'd actually use.
Not a great pick? See cleaner products just like it, so nobody has a meltdown in aisle 5.
No honey before 1, no added sugar before 2. Add each kid and the rules adjust.
Flags peanuts, milk, eggs, soy, wheat and more, for each kid on their own.
Pick your store, build your list, and get a trip report with red flags before you check out.
Over 100,000 kid favorites already checked, from cereal to juice boxes.
No account, no ads, no tracking. Your kids' names, ages and allergies stay on your phone. Read our privacy policy.